Great “strategy” wins. Culture eats strategy for breakfast…
Winning is the sum total of all the
decisions you take.
Is your Strategy enhancing or
hindering your growth? Do your objective, goals, strategies and measures align?
Do you have a solid top-line revenue growth strategy in place?
Bob Dylan wrote: ‘The times are a-Changin’.
That was 1964, and a-Changing it was but not like today! Growth is slowing, and
a-Changin’ is accelerating!
Industrial Age Strategizing Is Dead,
The Digital Age Is Frustratingly Adolescent. Companies & CEOs Lifecycles
Have Halved. Is the new reality killing your strategy? Are your business models
out of date or no longer relevant? How Will You Scale & Win?
Once upon-a-time the key to
sustainable top line growth was three-fold: knowing your core customer (Frank),
developing a clear brand promise Frank could easily connect with, and
developing your BHAG®.
Winning in a VUCA reality requires a
fourth dimension, some call it the ability to ‘spin on a dime’, others call
this ‘agile’, others ‘strategic scrum’. I prefer a term that captures Strategic
Scrum, a term originating from Mark Fields who later attributed it to Peter
Drucker.
It is of course ‘Culture eats
strategy for breakfast’. Think about it…Culture, the core values and core
purpose of your business will destroy or accelerate your Strategy. Culture eats
strategy for breakfast is at the heart of how Google and others develop their
strategic might.
Growth Tools
All tools are free to download,
practical and simple to deploy, all conform to the One Page KISS Rule.
The following tools you will help you
master VUCA and help you WIN.
The Business Model Canvas is the work
of Alex Osterwalder, The One Page Strategic Map has its roots in The
Rockefeller Habits and John Doerr’s Objectives and Key Results, aka the OKR
methodology. The CEO Strategic Dash Board is adapted from The Balanced
Scorecard.